The Unite Kingdom ( Uk ) - 1277 Words

The Unite Kingdom (UK) is a collection of multiple islands that is located off the northwestern coast of Europe between the Atlantic Ocean and the North Sea (The UK, 2016). Moreover, the UK has had a very robust history that began over 35,000 years ago. Currently, the UK allows its citizens to freely practice their religion of choice. Therefore, there are multiple practicing religions throughout the collection of islands. The below correspondence provides a brief history of the UK, the current and projected population, different worldviews of the religions present in the UK, how Christian leaders and managers may be impacted by the diverse worldviews and how those leaders/managers should prepare to lead individuals throughout the country. History of the United Kingdom The UK has gone through a plethora of rulers throughout its history. It is said that around 35,000 years ago, that the first humans began to arrive in the region. Monuments such as Stonehenge and Avebury were constructed during this time. Many years later (1500 BCE and to 500 BCE) the Romans occupied these islands and during the time that they occupied the islands the Romans erected multiple cities. At the beginning of the 10th century, the Vikings began to occupy England and much of Europe. In approximately 1066 King Harold was killed by William the Duke of Normandy and became King. This event eventually led to French becoming the national language of England until 1362 when the country convertedShow MoreRelatedThe Protection Of The European Union Essay1418 Words   |  6 PagesThe protection afforded to the individual in United Kingdom by the European Union Since the United Kingdom became a member of the European Union in 1973, former known as the European Economic Community, a big variety of changes in the legislation procedures relating to the custom duties, economy, free movement, and social security appeared. 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Therefore, UK has three main sources of law which are statutory law (Act of Parliament), CaseRead MoreThe War Was A Short, But Impactful War On The Political Situation1244 Words   |  5 PagesPrime Minister of the United Kingdom in 1979. She was the first female Prime Minister of the UK and was known as the â€Å"Iron Lady.† This is because of her tough stances and promotion of her conservative ideologies in her time in parliament. This reputation followed her through her election as Prime Minister. From a foreign policy perspective, Thatcher’s goal was to defend the strength of the UK during the Cold War. For example, despite opposition, she continued to force the UK to boycott the 1980 MoscowRead MoreThe Analysis Of The Equitable Employee Relations Since The Year 19681542 Words   |  7 Pagessince the period of the Dagenham, 1968, to the curre nt time. This has been mostly due to the industrial action and legislative changes that have occurred in the UK since the period of 1968. 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Keeping with the example of the UK, we witnessed last year when Scotland, one of the states included in the UK, tried to succeed from the parliamentary sovereignty and become its own sovereign nation in order to preserve its cultural identity. When looking at the case of Scotland succeeding from the UK, one could come to the conclusion that nation-statesRead MoreAre Guns Equal More Violence?867 Words   |  4 Pageson these statistics, it looks as though the upsurge of guns and armed citizens has only led to less violence. Another example, that disproves this, is the Firearm Act of 1997. After a school shooting, the United Kingdom passed this act banning almost all of their guns. That year, the UK had initially recorded seven hundred and thirty-four homicides. While only steadily increasing, by the year 2002, they had a recorded one thousand and forty-one homicides (Osborne). This act did not prevent homicides

American Aviation During Wwi Free Essays

U. S. Aviation during World War I American aviation was in its infancy when the United States entered WWI in 1917. We will write a custom essay sample on American Aviation During Wwi or any similar topic only for you Order Now Most U. S. pilots were untrained in air combat and using aircraft that were less sophisticated than their enemies. When the U. S. joined the allied forces in April of 1917, it had 56 pilots and less than 250 aircraft, which were all obsolete. In July of 1917, congress appropriated $640 million to form 354 combat squadrons. There were no industries in the U. S. at this time manufacturing aircraft. With a few trial and errors supported by the government, the Bureau of Aircraft Production and a separate Division of Military Aeronautics were established. The new industry produced 11,754 aircraft and the Army set up 27 primary flying schools in the United States. American pilots would not be able to utilize these resources until the end of the war. Many of the sorties flown by U. S. aviators were in foreign aircraft. Some of the airframes used were the Salmson observation airplanes, Spad XIII pursuits, Havilland DH-4’s, Breguet 14’s, and some French balloons. Although many of these airframes helped win decisive air battles, they were no comparison to the German Fokker. Fokker was a Dutch aircraft manufacturer that began producing planes in Germany. The â€Å"Fokker Scourge† had revolutionary armament and was the most feared airframe during WWI. An American pilot by the name of Eddie Rickenbacker recalls in his book â€Å"Fighting The Flying Circus† an opportunity to trade a German pilot his life for his Fokker aircraft. Although the United States aviation units lacked training and sufficient aircraft, they were still able to make a difference in WWI and go on to have air superiority almost one hundred years later. This could be accredited to winning decisive battles and the U. S. being a â€Å"learning organization. † With the employment of balloons and fixed wing aircraft for trench warfare {text:soft-page-break} reconnaissance, the U. S. was able to save thousands of soldiers while delivering bombs and bullets from the sky. American military leadership saw the importance of this resource and has budgeted in reconnaissance aircraft ever since. With trench warfare, a stalemate would often develop with both sides having neither an advantage nor a disadvantage. Having air reconnaissance would prove to be valuable in collecting intelligence on enemy positions. These same aircraft would be fitted with bombs to clear forward enemy trench lines and to destroy their rear supply. Air recon planes were outfitted with an observer who would map out enemy strongholds while documenting the size and weapons of the enemy. Aerial reconnaissance later on becomes one the main focuses of the U. S. military. Reconnaissance aircraft during WWI were large, bulky, and slow. This made it easier for enemy ground troops to shoot down and smaller, faster aircraft to destroy. The Allied and Axis powers both began to send out fighter aircraft to protect these recon planes and to destroy any enemies they came in contact with. This use of smaller, faster, well armed aircraft helped usher in the age of supersonic fighters in modern day warfare. WWI demonstrated the importance of fighters and the U. S. has invested a lot of resources and research into their improvement. The United States was involved in various amounts of strategic battles during the last two years of the war. Some of these battles would mark the beginning of America’s race for air superiority and the need for heavily-armed aircraft. At the Battle of St. Mihiel, Billy Mitchell was given control of 1, 4821 aircraft, only 40% being American. â€Å"It was the largest air force ever assembled for a single operation, consisting of 366 observation airplanes, 323 day bombers, 91 night bombers, and 701 pursuits. † Pilots reported the destruction of roads and balloons and {text:soft-page-break} aircraft shot down. The American Air Service being inexperienced in air warfare were undertaking an ambitious air campaign that was unheard of at that time. Although St. Mihiel was not a complete success, Col. Mitchell helped create an independent American Air Force that believes that whatever the opposition is, no mission would ever be turned back. Billy Mitchell took intensive courses on aeronautics taught by allied pilots. â€Å"What they had to say and even more, what they were doing, converted him to a theory of air power still unappreciated in the United States. Billy Mitchell understood the importance of air power and how vital it would be to win future wars. He believed this so much that in 1925, he accused Army and Navy leaders of an almost â€Å"treasonable act of national security† when he did not receive the funds asked for. Mitchell was court-martialed and retired shortly afterwards. He has been considered the father of the U. S. Air Force and B-25 Mitchell was named in his honor. D uring WWI, Germany had established air superiority with its flying command â€Å"The Flying Circus† led by the German Ace, Baron Manfred von Richtofen. The â€Å"Red Baron†, hich he was commonly known, had eighty aerial victories. The Baron and his fleet of Fokker’s would be America’s biggest challenge in getting the upper hand in aerial warfare. Captain Edward Rickenbacker, of the American 94th Aero Pursuit Squadron, was just the man to take on such a powerful foe and make a difference. â€Å"Eddie† Rickenbacker was America’s â€Å"Ace of Aces† who accounted for twenty-six aircraft shot down. Twenty-two of airframes were airplanes and four of them were balloons. On September 25th, 1918, Rickenbacker downed two planes on his lone attack on seven German planes. Rickenbacker received the Congressional Medal of Honor for this in 1931. {text:soft-page-break} Captain Rickenbacker was not only an exceptional pilot, but he understood the importance of having a great airframe in the U. S. Army’s arsenal. Rickenbacker, and many other U. S. pilots, only had access to substandard aircraft and in many cases, had to borrow from other countries. During a raid in September of 1918, Captain Rickenbacker and Lt. Coolidge (son of Calvin Coolidge) encountered several German enemies over Grand Pre. Lt. Coolidge, one of the best pilots in the 94th Aero Pursuit Squadron, was shot down. Rickenbacker went on to shoot down several German planes before heading back to Allied territory. Rickenbacker noticed a German Fokker on his way back who’s engine had apparently stalled. Rickenbacker found himself in a curious position and decided that instead of shooting him down, he would bring his â€Å"prize† back intact. As the German Fokker began to sail down in the direction Rickenbacker had guided him, another aircraft (Rickenbacker was not sure if it was French or American) came out of nowhere and destroyed the plane. â€Å"So nearly had I succeeded in capturing intact a most valuable Fokker from Germany’s most famous Squadron! Captain Rickenbacker and many other American pilots understood the importance of having the upper hand in air warfare. They understood that wars can be won from the sky and great aircraft were needed for this to happen. More pilots lives were lost due to aircraft malfunction than to enemy artillery. Life was short during World W ar I and American pilots lived it valiantly. This brought the need for safer, reliable aircraft in the U. S. military. With the military’s purchase of 11,754 aircraft near the end of the war, the U. S. was on its way to air superiority. Some of these planes were cut from the budget after WWI, but soon became a focus during World War II. {text:soft-page-break} Aeronautical achievement by the end of World War I, had won favor not only by the American military, but with the American public. H. G. Wells writes â€Å"Every aviator who goes up to fight, will fight all the more gladly with two kindred alternatives in his mind, a knighthood or the prompt payment of a generous life assurance policy to his people. Every man who goes up and destroys either an aeroplane or a Zeppelin in the air should, I hold, have a knighthood if he gets down alive. World War I battles involving aviation helped spark America’s race for air superiority. Military leadership recognized the role aviation would play in future wars and protecting our homeland. More funds and resources were generated to acquire the best aircraft and the best pilots. Without American involvement in such battles as the â€Å"Battle of St. Mihiel†, Americ a might have joined the aerospace race even later and met with defeat. Billy Mitchell and Eddie Rickenbacker were also very important players to bring about the new dawn of American aviation, Aerospace Expeditionary Forces. How to cite American Aviation During Wwi, Papers

Brand Loyalty in Sportswear in Iran-Free-Samples for Students

Question: Discuss about the Case Study of Brand Loyalty in Sportswear in Iran. Answer: Introduction In this assignment, five cases has been considered where in the first case a discussion has been made about the Chinese young consumers brand loyalty toward sportswear products. In the second case, a discussion is being made regarding the impact of brand loyalty on the purchase of sportswear brand among the customers. In the third case, a discussion is being made for investigating the critical components for constructing the measurements that are influencing the consumers of sportswear regarding brand loyalty. In the fourth case, a discussion is being made regarding brand loyalty towards sportswear in Iran. In the fifth case, the research objective is to investigate the brand loyalty as well as other metrics relating to brand performance within the sportswear market in the UK. Summary of the different cases In the first case, a discussion has been made about the Chinese young consumers brand loyalty toward sportswear products. The research study is aiming towards investigating the brand loyalty of the Chinese young consumers regarding sportswear products from a self-congruity perspective. Through the observation of different performance within international as well as domestic sportswear brands in the market in China, this research study will also be aiming towards examining the influence of the country of origin on the behavior of the Chinese young consumers regarding the sportswear brand (Lu, 2015). In the second case, a discussion is being made regarding the impact of brand loyalty on the purchase of sportswear brand among the customers. The research study is aiming towards finding out the brand loyalty factors regarding the purchase of sportswear brands. The outcome of brand loyalty on different respondents has been discussed, taking into consideration the seven factors relating to brand loyalty such as price, brand name, style, quality of product, promotion, store environment as well as service quality (Singh, 2014). In the third case, a discussion is being made for investigating the critical components for constructing the measurements that are influencing the consumers of sportswear regarding brand loyalty. Through the adoption of an overall customer satisfaction model, the research framework will be comprising of five dimensions such as perceived quality, perceived value, customer expectations, customer satisfaction as well as brand loyalty (Chang, 2016). In the fourth case, a discussion is being made regarding brand loyalty towards sportswear in Iran. The research study will be exploring the brand loyalty as well as brand personality behavior regarding sportswear as well as examining the key factors relating to brand loyalty including brand name, quality of product, price, style, store environment, promotion, as well as service quality. Also, there will be the identification of the brand personality dimensions regarded as Big Fives, which are Sincerity, Excitement, Competence, Ruggedness as well as Sophistication in respect of different brands of sportswear (Khoei, 2014). In the fifth case, a discussion is being made regarding brand loyalty within the sportswear market in the UK. The research study will be investigating the brand loyalty as well as other brand performance metrics within the sportswear market in the UK. The major findings of the study states that sportswear brands are enjoying polygamous loyalty from their customers, the market is exhibiting the classic double jeopardy pattern whereby smaller brands are having loyalty that is a little lower, and customers switching amongst sports brands in sequence with their share of market (Dawes, 2012). Research objectives and the research questions In the first case, the research objective is to do the investigation of brand loyalty of the Chinese young consumers regarding sportswear products from a self-congruity perspective. The research question is whether to do the investigation relating to the brand loyalty of the young Chinese consumers in respect of the sportswear products. In the second case, the research objective is to find out the brand loyalty factors regarding the purchase of sportswear brands. The research question is how to do the finding out of the factors related with brand loyalty in respect of the purchasing of sportswear brands. In the third case, the research objective is to understand the correlation amongst the customers perceived quality regarding sportswear, perceived value, expectations of the customers, product satisfaction as well as loyalty regarding the brand. Also, to do the interpretation of the customers perceptions having varied characteristics as well as in varied segments via the demographic variables. The research questions are to find out how to do the interpretation of the customers perception with varied traits and in varied segments via the demographic variables and how to provide thoughtful advice in respect of Globe Trotter as well as other pertinent industries in association to the product strategic aspects as well as enhancement of brand loyalty depending upon the findings of the research. In the fourth case, the research objective is to do the exploration of brand loyalty as well as brand personality behavior relating to sportswear and to do the examination of key brand loyalty factors. The research questions is to find out whether brand loyal customers will be distinguished in the Kish-Island regarding sportswear market in respect of eight brands. In the fifth case, the research objective is to investigate the brand loyalty as well as other metrics relating to brand performance within the sportswear market in the UK. The research questions is finding out whether any specific brand is getting more loyalty, or less loyalty than it should, whether there are some brands that are competing in an intense manner against other specific brands and whether a brand is having roughly similar share of market throughout a variety of buyer groups. Review of literature In the first case, narrative literature review was used. Regarding the aspect of self-congruity as well as brand loyalty, it can be stated that in recent time research relating to brand loyalty is increasingly doing the adoption of integrative approaches to model the precursors regarding brand loyalty (Buil, 2013). Self congruency is referring to the cognitive match amongst the self-concept of the customers as well as the image regarding the given product or service. The effect regarding self-congruency will be stemming from the self-concept of the customers that will be matching with the image of a brand. The brand self-congruency will be having a positive impact on the brand association of the young consumers in China regarding sportswear brands (Kakkos, 2015). The brand self-congruency will be having a positive impact on the perceived quality of the young Chinese customers regarding sportswear brands. Brand self-congruency will be having a positive impact upon the attitudinal bran d loyalty of the Chinese young customers in respect of sportswear brands (Gistri, 2015). Brand self-congruency will be having a positive impact upon the behavioral brand loyalty of the young Chinese customers in respect of sportswear brands through brand association, perceived quality as well as attitudinal brand loyalty. The evaluation of the Chinese consumers as well as their behavioral intention regarding international brands as well as Chinese domestic brands state that the Chinese customer are perceiving a higher product quality level as well as global brand performance (Khan, 2014). Also, Chinese customers made the indication towards an increased purpose of purchasing international brands for the enhancement of their personality as well as social status. Moreover, the perceiving of the international brands were done for being more innovative as well as more customer based (Ko, 2016). The type of sources that were cited in the literature review was that of key businesses. In the second case, narrative literature review was used. Brand loyalty is considered being a significant concept for understanding the behavior of the customers. Customers are always perceiving that the brand is offering the appropriate product characteristics, descriptions, or quality level at the appropriate price for a specific category of brand (Kumar, 2017). Two major constructs regarding brand loyalty will be getting distinguished in this regard, which are considered being behavioral as well as attitudinal. The behavioral construct will be explaining that the repeat purchase regarding the brand over time by a customer will be expressing their loyalty, whereas the attitudinal construct will be assuming that the steady purchasing of a brand is necessary but not adequate condition relating to true loyalty regarding the brand (Lu, 2015). The factors relating to brand loyalty will be focusing on seven brands loyalty aspects such as brand name, price, product quality, style, promoti on, store-environment as well as quality of service. In regard to brand name, it can be stated that developing a brand name is a process that is considered being expensive as well as time-consuming. In regard to price, it can be stated that it is the most significant concern in respect of the average customers. In respect of product quality, it can be stated that customers can do the purchasing of a brand or different brand due to the quality regarding the product (Malik, 2013). In respect of style it can be stated that it is the visual look, including the line as well as details influencing the perception of the consumers in respect of a brand. In respect of store environment it can be stated that the positive characteristics relating to a store are location, dcor as well as other stimulus influence on the loyalty regarding the brand. In respect of promotion, it can be stated that it is essential to do the establishment of the ideas in the minds of the customers and to do the diffe rentiation of brands within a specific category of product (Menidjel, 2017). In respect of service quality, it can be stated that the service should be corresponding with the expectations of the consumers as well as satisfying their needs. In the third case, narrative literature review was used. In this regard, customer satisfaction is referring to the emotional as well as coherent status of the customers relating to perception that will follow the process to make a purchase and do the evaluation of the purchase (Veloutsou, 2017). Also, the perceived value of the customers regarding a product is determined through the comparison that occurs between perceived quality as well as perceived sacrifice and will be having a firm intent towards purchasing when perceived quality will be considered being bigger than perceived sacrifice. Moreover, the customer expectations will be having a positive as well as direct impact regarding the satisfaction of the customers (Molinillo, 2015). The Globe Trotter sportswear suppliers should be focusing upon the improvement of the quality of product for letting customers have the feeling that they will be receiving their moneys worth when they will be purchasing a sportswear post the factori ng of perceived quality as well as perceived price and sacrifice. The type of sources that were cited in the literature review was that of key businesses (Oh, 2016). In the fourth case, narrative literature review was used. The factors of brand loyalty can be considered being the brand name, product quality, price, style, store environment, promotion as well as quality of service. The model of brand loyalty does the classification of loyalty into true loyalty, spurious loyalty, latent loyalty as well as no loyalty (Singh, 2014). The significance of brand loyalty will be associated with the aspect of continuing the profit, reducing the cost of marketing, increasing per-customer growth in revenue, decreasing operating cost, increasing referrals, increasing the price premiums, as well as providing the competitive advantage (Opiri, 2016). The type of sources that were cited in the literature review was that of key businesses. In the fifth case, narrative literature was used. In this respect, it can be stated that brand switching will generally be doing the formation of a rational pattern explaining that the brands do the sharing of the customers with other brands, in sequence with the share of market regarding the competitors (Tong, 2013). Functional differences amongst the brands will be mitigating this influence, however competitive imitation will be basically be doing the diminishing of the functional differences amongst brands over a period of time (Wallace, 2017). The type of sources that were cited in the literature review was that of key businesses. Evaluation of the appropriateness regarding choice of research In the first case, quantitative type of research has been used. The significance of quantitative research is that it is more reliable as well as objective, often does the reduction as well as restructuring of a complex problem to a limited variables number and does the testing of theories. Moreover, there has been the use of descriptive analysis revealing that out of the 333 respondents, 203 did the identification of a Chinese domestic brand of sportswear to be the brand that was purchased in a more frequent manner. In the second case, quantitative type of research has been used. The significance of quantitative research is that it is more reliable as well as objective, often does the reduction as well as restructuring of a complex problem to a limited variables number and does the testing of theories. Moreover, there has been the use of causal analysis indicating that 31% of the respondents were having loyalty towards Adidas, whereas 23% were having loyalty towards Nike, Woodland, Puma. This explained that Adidas is considered being a familiar brand regarding majority of the respondents and therefore, the sellers are required focusing on those brands. In the third case, quantitative type of research has been used. In this regard, it can be stated that a T-test as well as one-way ANOVA test were conducted to test whether consumers in varied age groups will be showing major differences regarding the intention of repurchase. Moreover, there has been the use of descriptive analysis revealing that in respect of the gender of the participants, there are 235 females, who accounts for 60.9% of the participants as well as 151 males, who accounts for 39.1% of the respondents. In the fourth case, quantitative type of research has been used. A self-administered questionnaire was distributed directly in 370 copies and the collection of 354 numbers were done. There occurred the development of five-point Likert scale questions to analyze the loyalty factors. Also, ANOVA testing was also done. Moreover, there has been the use of a descriptive analysis. In the fifth case, qualitative research analyses have been used that consists of brand loyalty analysis, cross purchasing analysis, brand performance analysis across customer segments. Moreover, there have been the use of a descriptive analysis where a sophisticated scheme relating to geo-demographic clustering have been used, regarded as ACORN. Evaluation of sampling design Regarding the first four cases, there has been the use of probability sampling, and more precisely random sampling. The significance regarding random sampling is that the samples can get assembled easily. In the first case, the sample size was of 333 respondents. In the second case, the sample size was of 209 respondents. In the third case, the sample size was 235 females and 151 males regarding the gender of the participants. In the fourth case, the sample size was 345 respondents. Evaluate the choice of research instruments The research instrument that has been used for the first four cases are survey questionnaires. For the fifth case, experiments were used in the form of sophisticated scheme relating to geo-demographic clustering have been used, regarded as ACORN. Conclusion To conclude, it can be stated that a summary of the different cases have been described. The research objectives as well as research questions regarding the five cases have been described. The review of the literature regarding the five cases has been done. The evaluation of the appropriateness regarding the choice of type of research has been described regarding the five cases. There has been the evaluation of the sampling design as well as evaluation of the choice relating to the instrument of research for all the five cases. References Buil, I., Martnez, E., de Chernatony, L. (2013). The influence of brand equity on consumer responses.Journal of consumer marketing,30(1), 62-74. Kakkos, N., Trivellas, P., Sdrolias, L. (2015). Identifying drivers of purchase intention for private label brands. Preliminary evidence from Greek consumers.Procedia-Social and Behavioral Sciences,175, 522-528. Khan, N., Rahmani, S. H. R., Hoe, H. Y., Chen, T. B. (2014). Causal relationships among dimensions of consumer-based brand equity and purchase intention: Fashion industry.International Journal of Business and Management,10(1), 172. Ko, E., Phau, I., Aiello, G. (2016). Luxury brand strategies and customer experiences: Contributions to theory and practice.Journal of Business Research,69(12), 5749-5752 Kumar, S. S., Menon, R. P. (2017). Brand Loyalty of Customers in Smartphone Brands.Indian Journal of Marketing,47(3), 8-15. Lu, J., Xu, Y. (2015). Chinese young consumers brand loyalty toward sportswear products: a perspective of self-congruity.Journal of Product Brand Management,24(4), 365-376. Malik, M. E., Ghafoor, M. M., Hafiz, K. I., Riaz, U., Hassan, N. U., Mustafa, M., Shahbaz, S. (2013). Importance of brand awareness and brand loyalty in assessing purchase intentions of consumer.International Journal of Business and Social Science,4(5). Menidjel, C., Benhabib, A., Bilgihan, A. (2017). Examining the moderating role of personality traits in the relationship between brand trust and brand loyalty.Journal of Product Brand Management, (just-accepted), 00-00. Molinillo, S., Ekinci, Y., Japutra, A. (2015). A cross validation of consumer-based brand equity (CBBE) with private labels in Spain. InAdvances in national brand and private label marketing(pp. 113-125). Springer, Cham. Oh, J., Shin, J., Park, G. (2016). The Relationship among Brand Personality, Brand Trust, Brand Attachment, and Purchase Intention.,16(2), 215-230. Opiri, J., Lang, C. (2016). The Impact of the Self-esteem and Consumption Values on Consumers Attitude and Intention to Purchase Luxury Fashion Products. Singh, P. K., Pattanayak, J. K. (2014). The Impact of Brand Loyalty on Consumers' Sportswear Brand Purchase.IUP Journal of Brand Management,11(4), 40. Su, J., Tong, X. (2015). Brand personality and brand equity: evidence from the sportswear industry.Journal of Product Brand Management,24(2), 124-133. Tong, X., Li, C. (2013). Impact of brand personality and consumer ethnocentrism in China's sportswear market.Asia Pacific Journal of Marketing and Logistics,25(3), 491-509. Tong, X., Su, J. (2014). Exploring the personality of sportswear brands.Sport, Business and Management: An International Journal,4(2), 178-192. Veloutsou, C., Veloutsou, C., Guzman, F., Guzmn, F. (2017). The evolution of brand management thinking over the last 25 years as recorded in the Journal of Product and Brand Management.Journal of Product Brand Management,26(1), 2-12. Wallace, E., Wallace, E., Buil, I., Buil, I., de Chernatony, L., de Chernatony, L. (2017). Consumers self-congruence with a Liked brand: Cognitive network influence and brand outcomes.European Journal of Marketing,51(2), 367-390. Chang, C. C., Wu, H. Y., Lin, H. H., Chang, H. Y. (2016). A STUDY OF CUSTOMER'S PERCEIVED QUALITY, PERCEIVED VALUE, EXPECTATION AND SATISFACTION TO ITS BRAND LOYALTY: THE CASE OF" GLOBE TROTTER" SPORTSWEAR IN TAIWAN.ASBBS Proceedings,23(1), 112. Khoei, R. (2014). Brand Loyalty in Sportswear in Iran.International Journal of Management, Accounting and Economics,1, 52-80. Dawes, J. G. (2012). Brand loyalty in the UK sportswear Market. Gistri, G., Pace, S., Corciolani, M. (2015, June). The effects of brand loyalty on the emotional reactions to a luxury brand crisis: The Moncler case. In2015 Global Fashion Management Conference at Florence(pp. 555-561).